Results Driven Content Marketing

Tell your story, attract customers and drive conversions with sales focused marketing copywriting.

How many times a day do you check a company’s website for more information on their products, services or what they stand for? Your customers are doing the exact same thing, they want to know more about you and how you can help them. Content marketing is the perfect way to communicate your USPs, create meaningful experiences and drive leads.

Unsure of where to start with your website content? We’re here to help!

We create bespoke content built for you and your audience

We’ll research your market to get a deep understanding of your audience’s wants and needs to create results focussed content designed to help your website’s performance.

We don’t create content for the sake of content. Everything we produce has a purpose, to either establish your authority or share something with your audience.

We can help create content for:

  • Social media campaigns
  • Press releases
  • Email marketing
  • White papers
  • Blogging
  • Website content
  • and so much more

Why not talk to our SEO team to find out more and to arrange for your custom SEO audit.

Why your website content matters

It’s one of the oldest phrases on the internet – Content is King. Previously search engines like Google used a range of factors to rank your websites and content was an afterthought in comparison to links. Then the Panda update came along in 2011 to take on the spammy nature of the internet.

Search Engines now look at the content on your website to decide if you are who you say you are, what you can do for the user making the search query and how relevant you are in comparison to your competitors.

This isn’t a problem of the past either, with the recent updates focussing on E-A-T principles and the incorporation of more complex language processing to the Google search algorithm, the importance of content will only grow over the coming years.

It’s all about quality not quantity

Since content became such a strong factor in how your website is interpreted by the search engines the quality of your content is now crucial. 

The content you choose to display on your website must not only be written to appease the algorithm, it must also be written to engage the user – because the algorithm is looking at that too!

It’s tempting to produce as much content as you can to try and include as many keywords as possible, but it’s important to create content that’s high quality, unique and tailored.

How we create content

Our SEO experts will evaluate your competition, get to know your business and produce content that will help you be discovered in the organic search results.

We’ll share our targeted keyword list with you to ensure that our understanding matches your goals. We provide a content plan for either 3, 6 or 12 months, depending on the support you need, to give you complete visibility over your marketing efforts.

This gives you a space to share details about upcoming events, sales and announcements with us. Your internal marketing will be perfectly synced with your content efforts creating a unified marketing strategy for the best results.

OUR SERVICES

We're here to help with

SEO & Content Marketing

Get your website seen in search engines with engaging content that helps you connect with your audience.

Web Development

Looking for a website? We’ve built custom websites for a wide range of sectors using the most dependable and secure platforms.

Whitelabel Development

We help agencies manage their projects and assist with development of websites, apps and custom software solutions.

Hosting & Website Support

Choose Purple Orbit for reliable hosting. We can manage everything you need to keep your website live and running smoothly.

Custom Business Software Solutions

Looking for a custom solution for your business? We can create software designed around you, guaranteed to transform how you work.

Email Marketing

Whether you’re sending newsletters or looking for custom automated chains to help drive conversions we can help.

What our clients say...

Got a project in mind? Get in touch with Purple Orbit to see what we can do for you.