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How We Build A Successful Content Marketing Strategy

5 minutes read

Power of Content Marketing

Engaging and valuable content is essential for any marketing strategy. Not only does the content on your website tell your customers who you are and what you stand for, it supports your other marketing channels like email and social media.
With customers spending 0.05s to decide if they want to use your website, your content needs to be spectacular.
We can help you create a content marketing strategy that speaks to your audience, helps you achieve your goals and grows your business. Here’s how we do it!

We Understand Your Audience Inside Out

Building a content marketing strategy without a deep understanding of your target audience is like trying to hit a bullseye blindfolded. It’s just not going to work.

The first step we take, before we ever plan a single piece of content, is we get to know you and your audience. We analyse customer data, speak to your customer service teams and frontline staff, conduct surveys, and run focus groups to learn about their needs, pain points, and preferences.

All of this research is essential for us to put ourselves in their shoes, to understand what motivates them, and tailor content that resonates with their interests and supports their journey. This helpful content is what’s essential for getting customers to engage with your brand, and also help your organic strategy as a bonus. Content marketing is all about providing value, and this research ensures that each piece of content serves a purpose.

Create Compelling and Valuable Content

Once we have all of our research, the fun begins! We start crafting content that will captivate your audience. Remember, quality always triumphs over quantity. So, instead of churning out a bunch of random blog posts or social media updates, we keep our focus on creating valuable content that educates, entertains, and engages your audience.

Our team works to produce content that aligns with your brand voice and appeals to your audience’s preferences. Keeping an engaging but recognisable voice will help establish trust and build your digital brand and reputation.

Consistency and Channels Matter

Consistency is a key part of success in content marketing. We don’t just post sporadically and hope for the best. Instead, we follow a tailored content calendar that incorporates your key dates to make sure we’re regularly communicating with your audience with meaning. Consistency builds trust and keeps your brand top of mind. How many times do you see a blog or website that’s gone quiet in 2020 and you think “never mind, they clearly stopped updating the website during the pandemic, maybe they aren’t around anymore?”. Our work makes it clear that you’re there and ready to help.

We strategically select the right channels to distribute your content. Each platform, be it your website, blog, social media, or email newsletters, serves a different purpose. By tailoring the content to fit each channel, we maximise its impact and reach the right people at the right time. Through our CRM services we can distribute your content throughout the sales process so each piece of content lands in front of your audience at the right time to help conversion rates and keep your audience engaged.

Analyse, Optimise, and Adapt

We don’t just post and think our job is done, we’re always reviewing our performance to see how we can improve and achieve even better results for our clients.

With our data-driven approach, we identify successful strategies and optimise them further to achieve even greater success. Simultaneously, we identify any underperforming areas and adapt our tactics to ensure your content marketing strategy stays ahead of the game.

This is just a glimpse into our strategy for creating a successful content marketing strategy here at Purple Orbit.

Content marketing is not a one size fits everyone solution. Your business and objectives are unique to you, and the content strategy we produce will reflect and be tailored to you and your needs. If you’re ready to elevate your content marketing strategy our passionate team here at Purple Orbit is here to guide you every step of the way.

Get in touch with us today, and let’s make your brand’s story unforgettable!

Wed, 16 August 2023

Got a project?

We’d be happy to go through your project to develop a tailored strategy for your business, designed to help you reach your goals 💪

Give us a call for a chat on the number below or fill in the form and we’ll be in touch soon!

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0330 229 3022

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