Unleash the Power of Your Business with Website Design

As a business owner, you understand the importance of having a strong online presence. With pressures facing the high street and online marketing becoming more competitive for many sectors, it’s important your website represents you and helps you achieve your goals. Your website shouldn’t exist for the sake of having a website, it should always be made to serve your needs.

Why Your Website Design Matters

Your website is often the first point of contact between your business and potential customers. If you’re ranking for local search terms, your customers will most likely Google you to learn more about you and what you offer. A well-designed website can engage with your audience before you even speak to them directly, help to build trust, and eventually generate you leads. The alternative to this is a poorly designed website has the potential to drive visitors away and damage your brand’s reputation.

A custom website design allows you to create a digital space that reflects your brand’s personality, showcases your values and starts a relationship with your customers.

With website design there are so many elements that contribute to a successful website, it’s why it’s always best to consult the professionals before committing to a design.

Key Elements of a Custom Website Design

While every website will have different elements to reflect your business and how you want to engage with your audience there are certain principles we recommend each website to ensure that your website is effective and engaging. Typically these elements would include:

• A clear value proposition that communicates the benefits of your products or services. A user should leave your website knowing what you stand for and how you can help them.
• A user-friendly navigation menu that makes it easy for visitors to find what they’re looking for whether they are on mobile or desktop. Frustrated users don’t engage or return to websites.
• High-quality images and videos that help tell your brand’s story. While images need to be appropriately sized and optimised, quality should be maintained.

Clear calls to action that encourage visitors to take action. The more barriers there are to conversion the less likely a user is to make an enquiry or purchase.

Common Website Design Mistakes to Avoid

Conversely when you’re designing your website, it’s important to avoid these common mistakes that can negatively impact your website’s effectiveness.

• Overcomplicating the design with too many elements or features. A busy website will negatively impact your overall conversion rate.
• Using excessive pop-ups or ads that can annoy visitors. Especially on mobile, unnecessary pop-ups can cause users to abandon your website, this is a significant problem if you’ve spent advertising money getting them there.
• Having a slow website speed that can drive visitors away. We’ve all become frustrated at a website that just will not load when we’re trying to get something done, your audience won’t enjoy that experience either.
• Neglecting mobile optimization, which can result in a poor user experience. The days of desktop only browsing are long gone. Your website needs to work on as many devices as possible.

Having many of these elements incorporated into your website can impact the conversion rate of your website.

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a contact form.

Any website design you choose should take conversion rate into consideration. This is what will make your visitors complete the desired action, whether that’s filling in a form, making a purchase or looking up addresses for your local stores. Some simple things that you should look for when going over proposed visuals are, strategically placed buttons, easy-to-use forms and a simple navigation that directs users where you want them to go.

Why This Matters for Lead Generation

A well-designed website can be a powerful tool for lead generation, as it can attract visitors, provide valuable information, and encourage visitors to take action.

A website that incorporates common design mistakes can cause you to leave money on the table and hold your business back. Websites that look untrustworthy, are difficult to use or don’t sign post communication points to your audience will cost you enquiries.
We’ve run experiments where making simple design changes, like drawing attention to buttons and adding call to actions, have increased sales by over 80%. That is getting 80% more value from the traffic already being generated by improving website design.

We’re here to help

A custom website design can be a powerful tool for unlocking the full potential of your business. It can attract visitors, build trust, and generate leads. By making some simple changes and testing design elements we can ensure that your website is effective and engaging.

To get started with a custom website design for your business, reach out to our team. We don’t do design for design’s sake, everything is made to generate you more sales and leads to help your business grow.