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When Should You Get A New Website?

5 minutes read

Why You Need A Website

Your website is the face of your business online, making the first impression for your business and encouraging customers to convert. If you’re feeling frustrated with it, it doesn’t work and it’s not bringing you sales – then it’s time to think about getting a new website.

Well-designed and functional websites are so important for being able to grow online. Without a well optimised and friendly website, at best you’re just losing a sale, at worst you could even damage your reputation.

Benefits of a New Website

Better Company Representation

Just like you wouldn’t neglect the physical appearance of your physical shop, your website deserves equal amounts of TLC. If the sign was falling down outside your shop and the paint was chipping off the walls, you would take steps to fix this. Similarly, if your website doesn’t work across different devices or sections of your website simply doesn’t work at all, this is the equivalent of your sign falling down.

A new website offers a fresh look, showing your business in the best light and gives you confidence that everything is working correctly so you can focus on running your business.

Optimised for Your Current Business

Businesses evolve, and so should your website. What worked when your website was first built may no longer align with your current goals and audience.

A new website allows you to tailor the design and functionality to reflect who you are now and help you grow. From updated content to better navigation and updated CTA priority, every part of the new design can be built to give you the maximum impact and ROI.

Up-to-Date with Security and Modern Legislation

Security is paramount. Unsafe websites discourage users from getting in touch and in some cases a website that doesn’t meet modern requirements may not even display at all. For example, search engines regularly show warnings to users when they go to visit a site that doesn’t have up to date SSL certificates or are potentially compromised.

Beyond security requirements, new stringent regulations such as GDPR and Consent Mode v2 means that changes need to be made to existing websites to stay compliant. If you’re older website can’t be adapted to suit new regulations, it’s time to invest in a new website.

Provides a Better User Journey

User experience can make or break your website. A clunky, outdated website can frustrate visitors and drive them away. If forms don’t work, pages don’t load and it doesn’t display correctly on a mobile you’re effectively sending customers to the competition.

A seamless, simple user journey with a clearly sign posted path to conversion will massively improve a customers online experience and increase your sales.

Taking the time to invest in a new website allows you to design an experience that works for your current audience, resulting in higher customer satisfaction and engagement rates helping you to succeed online.

Why Choose Purple Orbit

Modern Design, Tailored to You

We understand that your business is unique to you, that’s why we don’t believe in one-size-fits-all solutions. Our website design and development team specialises in creating modern websites that are designed around you and your needs.

With our innovative website blocks system, your new website is built to grow and adapt alongside your business, ensuring long-term success.

We don’t build set templates that you’re restricted to. With our range of building blocks you can create an almost endless range of landing pages so your new website has the flexibility to change and grow with you. We build websites that are engineered to work with and for you, not hold you back and cause frustrations.

Ongoing Security Support and Web Updates

Don’t get caught out with web updates and changing security requirements. With our support services, we take care of all your website maintenance needs, including security updates and software patches.

With Purple Orbit you can rest easy knowing that your website is in safe hands, allowing you to focus on what you do best – running your business.

SEO Built-In as Standard

Search engine optimisation (SEO) is a key component of making sure that your website ranks well in search results and attracts organic traffic and sales.

With our expertise in SEO best practices, we ensure that your new website is optimised from day one. This means that we’re protecting your rankings when you move from one design to another and you’re set up to continue tog row your organic rankings in future.

We’re here to help

We know that committing to a new website is not a quick decision. That’s why we’re here to help every step of the way.

Our process is simple, once we’ve met you, your team and understood what you need from a new website we take that information away and create the block designs.

You’ll then have time to look through the different block variants and let us know what you like, what you don’t like and what’s missing from the design. Once you’re happy we’ll take it away and start creating your blocks system.

From there we can help you migrate the content across to the new design, taking steps to preserve your current organic performance, or create new content if your website needs it.

Before it finally goes live you’ll have final say on how everything looks and have time to test everything to make sure you’re happy before going live. We’re always here to answer your questions, help you use your website, provide training and help you get seen online.

If you’re interested in having a quick chat about how a new website could help you or getting a quote for redesign, we’d love to speak to you.

Fill in our quick form below and we’ll be in touch soon!

Wed, 15 May 2024

Got a project?

We’d be happy to go through your project to develop a tailored strategy for your business, designed to help you reach your goals 💪

Give us a call for a chat on the number below or fill in the form and we’ll be in touch soon!

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0330 229 3022

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