Ricky’s Pharmacy came to our sister company, PharmoDigital, with a clear goal. They wanted a website design that could grow with them. Not just a site that looked good on launch day, but one that could easily be rolled out to new locations as the business expanded.
It needed to be easy to manage, reflect the professionalism of a trusted community pharmacy and support their growing list of services. Most importantly, they wanted something that felt local, no matter how many branches they added that their customers could recognise and trust.
The Outcome – A Website Made For Pharmacy
We started with a strong design that works across all devices. Whether someone is booking an appointment on their phone or checking service details on a desktop at home, the experience stays the same. The website is quick, clear and easy to use no matter the patient. As the website deals with people across all ages and levels of accessibility we prioritised user experience over flash designs that would complicate the experience.
As with all of our websites, the layout is built using a block system, which means the team at Ricky’s can add or move content around without needing a developer every time.
If they add a new service, it’s simple to drop a new page into the site in the same style. No starting from scratch, no worrying about design breaking or expensive development costs. We wanted to create a website that they own and is built to work for them.
One of the key features of the new site is the booking system. We worked with the team to successfully integrate the Amelia booking platform into their website.
It’s more than just a calendar system, it actually helps patients find the right service quicker.
For example, on the Pharmacy First page, when a customer selects a condition they want help with, the system automatically sends them to the right appointment type. This saves time and increases booking rates as patients spend less time looking for the service they need.
Behind the scenes, we added tracking tools so the pharmacy team can see what’s working. They can check how many people are filling out forms, clicking phone numbers or booking appointments, with everything broken down by service. This kind of data is useful because it shows where demand is coming from and helps make decisions about what to promote or adjust.
Alongside all of this technology, we knew the ultimate goal was to get more patients through the door. To help with this we prioritised elements and content that would help the website stand out locally on search engines. The site has been set up to rank for keywords that matter in each of the areas Ricky’s operates. By including clear contact details, opening hours and service areas, the website sends all the right signals to search engines. It’s simple things like this that make a big difference in how high a site ranks in local results. The results are clear to see with this website, with more online visibility, bookings and new patients coming through the doors.
Why This Website Works
This approach to website development means Ricky’s Pharmacy doesn’t have to start again every time they grow. Whether they open two more branches or twenty, the same design and system can be used again and again. It keeps branding consistent, makes updates faster, and helps every new location hit the ground running online.
It also gives them more control. Because the block system is so easy to use, the pharmacy team can make changes when they need to, without having to wait for someone else to do it. They’re not locked into a rigid setup system, it’s designed to grow with them.
From the customer’s point of view, it’s just a really smooth experience. No pinching and zooming on mobile, no guessing which service they need, and no clunky forms. They get the information they need quickly and can book an appointment without fuss.
Looking Ahead
Ricky’s Pharmacy now has a website design that supports where they are and where they want to go. It’s already making day to day tasks easier, helping more customers find them online, and building a consistent brand across locations. Most importantly, it’s doing what a good pharmacy site should, it’s making health services easier to access for the people who need them.
If you’re thinking about scaling up and want a site that can grow with you, this kind of flexible website development might be exactly what you need. Start with a solid design, make sure it works everywhere, and don’t forget to think local when it comes to SEO. That’s what makes the difference.
Thu, 05 June 2025