The brief was simple: create a modern pharmacy website that feels fresh, clean, and professional. All without falling into the trap of looking like every other pharmacy site out there. At the same time, the new website needed to help improve local organic visibility. It wasn’t just about looking good; it needed to work harder to bring in traffic, support the business and ultimately, help grow revenue.
Through our sister company PharmoDigital, we approached the website development project with a focus on making the website work for both new visitors and long-time customers. A clear, easy to use layout was a must. But it also had to feel like it belonged to Puri Pharmacy and wasn’t a generic, cookie cutter template website. The business has a strong local presence and reputation, and the new site had to reflect and support that.
A website that reflects the brand
One of the biggest goals of the project was creating a design that feels like an extension of the pharmacy itself. Modern and designed to serve the customer.
The colour palette is calm and trustworthy. Fonts are easy to read, and nothing feels cluttered or confusing. The layout makes it simple to find the most important services, opening times, and contact info without having to click around endlessly so any customer can get the information they need.
From a branding point of view, it’s a much stronger website. It looks professional and modern but still has the personal elements included with images of the team and videos showing the different pharmacy locations.
More trust through content
We also made sure the content worked harder than ever. Each service page includes clear, helpful information.
To give customers confidence in what they’re reading and reassurance that there’s a team behind the advice, we added “approved by pharmacist” labels to relevant content. These aren’t just visual extras, they’re trust signals. They show that the information is not only accurate, but also backed and checked by someone qualified.
This small change adds credibility. It’s especially useful when people are comparing pharmacies or looking for advice on a health issue.
Built to grow with the business
The site is built on our flexible block system, which means it’s easy to update and expand. As new services are added, the website can grow with them. No need to start from scratch or go through complicated redesigns.
Pages can be created or reshaped using a set of consistent blocks, keeping everything looking tidy and on-brand. This system makes it simple for the pharmacy team to manage the site themselves if they want to. It means they don’t need to call us every time they want to make a small change. They’ve got complete flexibility over their platform and can create new pages as they need to.
Local SEO improvements that make a difference
From day one, local SEO was a key part of the plan. There’s no point having a nice website if no one can find it. We made sure our strategy prioritised this growth and kept grow as a key focus of the project.
As a result, Puri Pharmacy is now ranking in positions 1 to 3 for its most important service keywords. That means more people in the area are finding them online before they even visit in person. Plus, because the website is now easy to use and gives a good first impression, they’re more likely to take the next step and book a service or drop into the pharmacy.
We also made sure the site clearly shows where the pharmacy is based and which local areas it serves. This helps Google understand who the website is relevant for, which improves visibility in local results.
If you’re a small or independent pharmacy, don’t underestimate how effective this can be. You’re more likely to show up in local search results than a national chain if your local SEO is done well.
Interested in a new look for your website?
This project shows what’s possible when website development and website design are done properly, with business goals kept in mind. This pharmacy didn’t just need a new website; they needed one that brought in more customers and supported the future of the business. By focusing on trust, clarity, and search visibility, we’ve created something that does just that.
If your website looks tired or doesn’t show up in local searches, it might be time to make some changes. Local SEO doesn’t need to be complicated, and your website design doesn’t have to look like everyone else’s. With the right strategy, you can stand out and be found. If you’d like to know more you can call our team on 0330 229 3022 or fill in the form below.
Wed, 28 May 2025