As a business owner, you know that your website is one of the most important tools you have for reaching and engaging with customers. It’s the first impression many people will have with your business, your website lets you tell your story and present yourself in your own words. We can’t understate its importance.
However, simply having a website isn’t enough – you need to make sure that it’s doing everything it can to help you grow your business. It’s easy to become too close to the project, especially if it’s something you’re incredibly passionate about. In our experience, it’s always beneficial to get an impartial opinion that’s based on real data and results.
One way to do that is by using Zoho SalesIQ, a live chat and visitor tracking software that can be integrated into your website.
Here are just a few of the benefits that using SalesIQ can provide for you:
Increased engagement: By providing live chat support, you can engage with website visitors in real-time, answering their questions and providing assistance. This can help create a sense of trust and loyalty with your customers, which can lead to increased sales and repeat business.
There’s a reason there’s a meme of young people not using their phones to make calls, because there’s an element of truth to it. By having a live chat feature on your website you can still communicate with your customers that would never pick up the phone.
Improved customer service: SalesIQ can help you respond quickly to customer inquiries, which can lead to improved customer satisfaction and loyalty. By providing quick and efficient customer service, you can help address customer concerns and objections in real-time, which can lead to increased sales and positive reviews.
Another benefit of SalesIQ is that you’ll be able to review the live chats made between your sales team and your visitors, this is an invaluable tool for training and development. You can see where your team needs more support and viewing frequently asked questions from your customers can help you improve the content on your website.
Visitor tracking: SalesIQ can track website visitor behaviour, such as pages viewed, time spent on the site, and more. This can provide valuable insights into customer interests and needs, which can help you tailor your marketing efforts and improve your overall website performance. For example, if you see customers abandoning a form part way through completing it this is grounds for testing the form to see if you can improve it’s conversion rate.
Lead generation: SalesIQ can help you identify and capture leads by providing information on website visitors, such as their name, contact information, and browsing history. SalesIQ can feed into a CRM system helping you to record and follow up on customer interactions and improve your sales rate.
Multi-channel support: SalesIQ supports multiple channels of communication such as live chat, email, phone, and social media. This allows your customers to reach out to you through their preferred channel and increases your chances of converting them. The easier you can make it for a customer to get in touch, the greater the chances of them actually reaching out to you.
Accessible from anywhere: SalesIQ can be accessed from anywhere via the cloud, so you can monitor and respond to customer inquiries from any device. This allows you to always be on top of things and never miss an opportunity.
Overall, Zoho SalesIQ is a powerful tool that can help you maximise the potential of your website and grow your business.
By providing live chat support, visitor tracking, lead generation, and more, SalesIQ can help you engage with customers, improve customer service, and increase sales. So why wait?
We can help get you set up with Zoho SalesIQ, connect your website with a CRM and implement live chat. Why not contact our team for a chat about Zoho and how it can support your business.
Wed, 12 April 2023