Google and other search engines have said it loud and clear, user experience is king. To help give users the best experience it’s important your website gives users an easy experience. Web design plays a part in that but so does the content on your website.
You can adjust your content to tell your audience exactly what you’re about and through content marketing you can generate leads and revenue. By creating and sharing valuable content, you can attract and engage potential customers when they’re ready to learn more and make a purchase.
What is Content Marketing?
Content marketing is the process of creating and sharing valuable content to attract and engage your specific target audience. The content you create can take many forms, such as blog posts, videos, social media posts, infographics, podcasts, and more.The type of content and the amount you can create depends on your business and where is best to engage your audience. Ultimately, the goal of content marketing is to provide value to the audience and build a relationship with them over time. We wouldn’t recommend creating and posting content without first understanding your audience, their needs and where’s best to reach them.
Why should you care about Content Marketing?
It Can Generate Leads
The main reason you should care about this marketing strategy is that it generates leads. By providing valuable content to potential customers, you can attract your customers to your website and social media channels. Once you’ve attracted them, you can collect contact information to engage with them through other marketing channels like email and take advantage of the tools in your CRM. Doing this is a cost effective way to create a database of leads that you can nurture and turn into customers.
Build Brand Awareness
Content marketing helps build brand awareness by increasing your visibility and helps you reach a wider audience. When people share or engage with the content, it can spread even further, increasing the business’s exposure and brand awareness. It also helps you create a brand identity that your customers can relate to and will hopefully make you more memorable, all of this helps you stay front of mind when they get to the stage of converting into a sale.
Establishes Authority
It can also help businesses establish authority in their industry. By creating valuable content that educates and informs the audience, businesses can position themselves as experts in their field. This can help build trust with potential customers and make them more likely to choose the business over its competitors. This is especially important if you offer a service that depends on specialised knowledge. For example, if your business operates in the legal, financial or health services it can put your audience at ease when your content demonstrates your expertise and past successes.
It Can Generate Revenue
Finally, content marketing can generate revenue for businesses, this is the reason to engage in any marketing activity. If a strategy isn’t generating you leads, sales or building your brand we would question the value it brings to your strategy overall. Our content strategies can help you generate sales in a cost-effective way to generate revenue compared to traditional advertising methods.
We always produce content tailored to your services that can be repurposed across multiple channels for maximum return, alongside more timely and topical content pieces to generate engagement.
How do we make sure your content generates success?
We Identify Your Target Audience
The first step in any strategy we undertake is to identify your target audience. We’ll research your audience to understand their needs, pain points, and interests. This information will be vital to creating content that will provide value to your audience – this is what will help your website to rank and improve your visibility and conversion rate.
Create Valuable Content
The next step is to create valuable content that appeals to the target audience. We can create content in many forms, such as blog posts, videos, social media posts, infographics, podcasts, and more. Depending on where you are in your business journey will depend on the content we can create at the moment.
We Promote The Content
Once the content is created we can help you promote it to your target audience. This can be done through social media, email marketing, influencer outreach, and more. We tailor the content to the channel, with tracking built in at every step of the way so you can see how your content is performing and the return you get from your budget.
Reporting and Tracking
As we’ve said, we report and track everything that happens to your website. This is essential to gauge the performance of our content marketing strategy. This can be done by tracking metrics such as website traffic, engagement rates, lead conversion rates, and revenue generated. By analysing these results, we will identify what’s working and what’s not and adjust their content marketing strategy accordingly and share these findings with you.
If you have a website or a social media account, it’s possible to get started with content marketing and see the benefits for your business. By creating and sharing valuable content, you can attract and engage potential customers, build brand awareness, increase engagement, establish authority, and generate revenue. The content you generate now has the potential to still be generating results for you 12 months down the road, there’s no time like the present to get started.
Contact our team to find out more about our marketing services and how we can tailor them to your business.
Tue, 30 May 2023