How To Get Started With Digital Marketing

You’ve got the website, but now you’re wondering how people are going to find it.

Digital marketing can seem overwhelming, especially if you’re not familiar with the various strategies and tools available. But don’t worry, getting started is easier than you think as long as you have clear goals and a strategy to guide you.

Set Clear Goals For Your Business

Before you start any marketing activities, you need to know what it is that you’re trying to achieve.

Are you aiming for more sales, or do you want to increase the number of visitors to your website? Is the goal to push a specific product or service, or maybe you want to raise awareness about your entire business.

Having clear goals will guide your strategy, keep you focussed on your objectives, help you prioritise actions and measure your success.

Set A Budget For Each Channel

Your budget will decide what channels you can use in your digital marketing strategy. Each channel has different budget needs depending on your sector and goals. Knowing your budget will help you allocate resources effectively and choose the right mix of strategies to get you the results you need.

How quickly do you need to see results?

This question will help you determine which marketing tactics to prioritise.

Short-Term Strategies

If you’re looking for immediate results, consider Pay-Per-Click (PPC) advertising. PPC allows you to display ads on search engines and other platforms, and you only pay when someone clicks on your ad. It’s a quick way to drive traffic to your site. Another option is working with what you’ve got. For example, if you have a list of customers who’ve opted in to hear from you in the past sending out targeted email campaigns can generate quick responses and boost sales.

Long-Term Strategies

For sustainable growth, focus on content marketing and Search Engine Optimisation (SEO). Content marketing involves creating valuable content that attracts and engages your target audience. Over time, this builds trust and establishes your authority in your industry. SEO, works with content marketing by optimising your website to rank higher in the search engine results. While it takes time to see the benefits, SEO can drive organic traffic to your site for years to come and help support other marketing channels.

Create a Strategy Around Your Customers

Your marketing strategy should always keep your customers in mind. Think about what your customers need and how your business or product can solve their problems or improve their lives. Present your business as the solution they’ve been looking for and this is how you’ll get your engagement.
Use your website, social media, email marketing, and other channels to consistently communicate your value proposition. For instance, if you own a pet shop, your content could focus on tips for pet care, product recommendations, and stories from happy pet owners. All of this shows you as their solution for everything they need for their pet and can help you stand out from your competitors.

Getting Started with Digital Marketing

Starting to put together a digital marketing strategy can feel like a huge step and make a lot of people nervous. By setting clear goals and a budget and deciding on a timeline that works for you, you’ll have a solid foundation to move forward with.

Remember to always keep your customers front and centre to create a strategy that positions your business as the solution to your customers’ needs. And if you ever feel stuck or need expert advice, don’t hesitate to contact Purple Orbit. We specialise in helping businesses like yours develop and run effective marketing strategies that increase their revenue.

Whether you need help with SEO, email marketing, PPC, or content marketing, we’ve got you covered. Contact us today to learn more about how we can help you achieve your marketing goals.