The Power of Automated Email Marketing

Running and growing a business often feels like juggling countless tasks at once. We often hear from business owners that a better title for them would be “professional plate spinner”.

Between managing your team, keeping customers happy, and working on growth strategies, finding time to focus on effective marketing and implementing new systems to grow your business can be a challenge.

That’s where automated email marketing comes in and why it’s one of our most recommended marketing channels.

By combining the power of automation with a data management tool like a well-integrated CRM, you can create a sales pipeline that saves time, boosts customer engagement, and maximises your marketing investment with little involvement from you.

Automated email marketing works for businesses of all sizes, big and small. If you’re stuck trying to grow your business without taking on much more work, we can help you get started with email automation.

How Automated Email Marketing Works

Automated email marketing takes the repetitive tasks out of your hands, allowing you to focus on other priorities.

It’s a system that sends pre-designed emails based on triggers or actions your customers take.
For example, if someone subscribes to your newsletter, you can automatically send them a welcome email. If someone completes a form, you can send them tailored messages to help your sales team close the deal.

The beauty of automation lies in its ability to personalise at scale and its success hinges on the data you feed into the system. By linking your email marketing software with something like a CRM, you can use the more detailed customer data to send greater tailored messages that resonate more. For instance, if your CRM shows that a customer frequently buys a particular type of product, you can send them special offers or recommendations that match their interests. Matching the user to the message gets better results than sending blanket campaigns to everyone.

The Benefits of Automated Email Marketing

Feeling interested in automated emails? It can absolutely benefit any business but if you’ve never used it before it can feel overwhelming or people can struggle to see how it fits into there business. Here’s some examples of how automation can help different businesses of different sizes.

For Sales Teams

Sales teams thrive when they can focus on building relationships and closing deals rather than chasing cold leads. Automated email marketing takes the initial legwork off their plates by nurturing prospects through the early stages of the sales funnel.

For example, an automated sequence can send educational content to potential customers, guiding them to understand the value of your product or service. By the time a lead interacts with the sales team, they’re already informed and interested, making the conversation more productive.

According to research from Campaign Monitor, businesses that use automation see a 14.5% increase in sales productivity and a 12.2% reduction in marketing overheads. These statistics show how automation bridges the gap between marketing and sales, streamlining the process for better results.

For Small Businesses

Small businesses often operate with limited time and resources. This is where the “professional plate spinner” title mostly crops up! Automated email marketing offers a way to compete with larger companies that have bigger resources, without requiring a huge team or budget.

For example, let’s say you run a showroom in Preston. By setting up an automated email sequence, you can remind local customers about upcoming sales, send appointment reminders, or even follow up after a purchase to ask for reviews. All of this happens while you’re doing something else, helping clear tasks from your plate AND grow your business.

It’s also cost-effective. Data from ActiveCampaign shows that for every £1 spent on email marketing, businesses can expect an average return of £38. This makes it one of the most affordable ways to connect with your audience and grow your revenue helping you compete with bigger businesses without massively increasing your overheads.

How to Get Started With Purple Orbit & Automated Emails

Getting started with automated email marketing is easier than you might think, especially when you have the right partner to guide you. Here’s how we can help you get started with email marketing and CRM.

We Learn Your Needs

While email marketing can benefit almost any business, it’s important that we have goals to work towards so we can tailor the strategy to you and prioritise what you need out of the system. Whether you’re looking for more appointments, easier sales pipelines or just a way to keep in touch with customers that’s hands off, we can help.

Set Up Your System

We’ll help you choose the right email marketing platform and integrate it with your CRM. If you don’t have a CRM in place, we can guide you on the best options to manage your customer data effectively.

Design Your Campaigns

From making email templates perfectly matched to your brand to writing campaigns that drive results, we’ll work with you to make sure your campaigns connect with your audience and get you return on your investment.

Automate and Test

We’ll build automation workflows and test them thoroughly to make sure they’re hitting their marks. We want to make sure that the emails we make are working. That’s where the optimisation part comes in.

We don’t just set it and forget it. We’re constantly monitoring and adjusting your emails so they work better than before and generate more conversions.

Plus, we provide detailed reports so you can see how your campaigns are performing and where there’s room for improvement. Our team is always available to tweak and refine your strategy as needed.

What Could Your First Automation Look Like?

While we would always adjust the specifics to your audience and your goals. Here’s an example automation that could help keep your customers thinking about you and more likely to convert.

This would be the starting point. From here we’d look at which elements are getting clicks, which subject lines are working for your audience and what isn’t working. We’d test different elements, work with you to keep the information up to date and add benefit to your customers so that you get the best return from your email marketing activity.

Let Us Help You Transform Your Marketing

Whether you’re a small business owner in Preston or a growing company looking for email marketing services, we’ll deliver an email strategy that works for you.

Contact us today to see how automated email marketing can save you time, boost your customer engagement, and drive more revenue. Together, we’ll build a system that works seamlessly with your CRM, creating a sales pipeline designed to maximise your marketing investment and grow your business revenue!